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USR Feedback help

USR Feedback asks your customers how they feel, after a support ticket, a sale, a project or every quarter. It shows your NPS, CSAT and effort score, opens a follow-up when a customer is unhappy, and credits each score to the person who served them.

See the screens

USR Feedback: Overview
Overview
USR Feedback: Surveys
Surveys
USR Feedback: Responses
Responses
USR Feedback: Follow-ups
Follow-ups
USR Feedback: Approvals
Approvals
USR Feedback: Triggers
Triggers

Sample company data. Screens can change as the app improves; the steps stay the same.

Welcome to USR Feedback

USR Feedback asks your customers how they feel, after a support ticket, a sale, a project or every quarter. It shows your NPS, CSAT and effort score, opens a follow-up when a customer is unhappy, and credits each score to the person who served them.

  • Surveys for CSAT, NPS and effort (CES), in English, Hindi, Tamil and more
  • Sent by email, WhatsApp, link or inside the app
  • Automatic triggers from USR Desk, CRM Lite, Projects and a quarterly schedule
  • Follow-ups that open on low scores and escalate if not closed in 2 working days
  • Scores per team, product, customer and employee, shared with USR PMS

Key ideas in simple words

  • NPS. Net Promoter Score. 'How likely are you to recommend us?' from 0 to 10. Promoters 9-10, passives 7-8, detractors 0-6.
  • CSAT. Customer satisfaction, a 1 to 5 rating after one experience.
  • CES. Customer effort score. How easy it was to get something done.
  • Trigger. An event in another USR app that sends a survey, such as a ticket resolved.
  • Follow-up. A task opened for NPS 0-6 or CSAT 1-2 so someone calls the customer.
  • Credited to. The person whose work the score is about.
  • Response rate. Answers received out of surveys sent.
  • PMS exclusion. A manager removes an unfair response from a person's score, with a reason.

Ask at the right moment

A survey sent an hour after a ticket is resolved gets honest answers. A survey sent a month later does not. Triggers send the survey at the right time and never ask the same person twice in 14 days.

A low score is a chance

An unhappy customer who is called back the same day often stays. A follow-up opens on its own for a low score and moves to the team lead. If nobody closes it in 2 working days it is escalated.

Scores should be fair

Scores are credited to the person who served the customer and shared with USR PMS only when the person has enough responses, for example 5. A manager can exclude an unfair response, and the reason is kept in the audit log.

What each role sees

RoleWhat you do and see
Support and customer successResponses and Follow-ups for their own customers.
Team leadFollow-ups, Teams & products and their team's scores.
HR managerApprovals for PMS exclusions and Employee scores.
CustomerThe short survey on email, WhatsApp, a link or inside the app.

Manager guide

  1. Open Follow-ups. Click Mark contacted after you call, then Resolve.
  2. Open Approvals. Read the reason and click Approve, Send back or Reject.

Quick start in 5 steps (about 25 minutes)

  1. Open USR Feedback and read the Overview: NPS, CSAT, effort score, responses and open follow-ups.
  2. Open Surveys. Start from a template such as Support CSAT, or click + New survey.
  3. Open Delivery channels. Check the From name and the reply address.
  4. Open Triggers and switch on the survey you want sent automatically.
  5. Open Plan & billing and click Choose a plan.

Features step by step

5.1 Overview

How customers feel now and which comments and themes need attention. Steps: open Overview, use the Period selector to change the dates.

Field or buttonWhat it is for
Net promoter scoreNPS with promoters, passives and detractors.
CSATSatisfaction as a percentage, with the average out of 5.
Effort scoreOut of 7. Higher means easier.
ResponsesNumber received and the share of surveys sent.
Open follow-upsHow many, and how many are past due.
NPS rolling 4 weeksA line chart, with a CSAT switch.
NPS score spreadBars for each score from 0 to 10.
Get set upA box with 10 steps for new users.

Tip: read the themes in comments to see what customers talk about most.

5.2 Surveys

Every survey, what sends it, the channels and how many people answer. Steps: open Surveys, click + New survey or pick a template, choose channels and languages, set it live.

Field or buttonWhat it is for
SurveyName and number of questions.
TypeCSAT, NPS or CES.
Sent whenThe event that sends it.
ChannelsIn-app, Email, WhatsApp or Link.
LanguagesFor example English, Hindi and Tamil.
Responses (30d) and Response rateAnswers in 30 days and the share of surveys sent.
StatusLive or Draft.
Start from a templateSupport CSAT, Relationship NPS, Customer effort, Field service visit, Training feedback.

Watch out: a Draft survey sends nothing until it is set live.

5.3 Responses

Every answer with the score, comment and the person it is credited to. Steps: open Responses, filter by Any sentiment to see Negative answers, open a response to read it.

Field or buttonWhat it is for
Search and filtersBy customer, person, ticket or comment, and by survey, sentiment or channel.
ScoreThe number given.
CustomerCompany and contact.
CommentWhat the customer wrote, with Positive, Neutral or Negative.
Follow-up openShown on low scores.
Credited toThe person and team.
From and ChannelThe ticket or survey, and how it was answered.

Tip: read negative comments first thing every day.

5.4 Follow-ups

A board of unhappy customers to call back: New, Contacted and Resolved. Steps: open Follow-ups, call the customer, click Mark contacted, then Resolve.

Field or buttonWhat it is for
RuleA follow-up opens for NPS 0-6 and CSAT 1-2. It escalates if not closed in 2 working days.
Closed on timeThe share closed on time.
CardCustomer, score, comment, contact, ticket and owner with due date.
Past dueShown in red.
Mark contacted, ResolveMove the card.
Open Desk ticketOpens the ticket.

Tip: resolve on the same day. Late follow-ups go red.

5.5 Approvals

Requests that wait for a decision, such as removing an unfair response from a person's score. Steps: open Approvals, read the reason, click Approve, Send back or Reject.

Field or buttonWhat it is for
Waiting, Overdue, Approved this monthCounts at the top.
Approval workflows onHow many workflows are on.
Request, Step, Waiting on, DueWhat, which step, who and by when.
CommentNeeded if you reject.
Approve, Send back, Reject, OpenYour decisions.

Tip: approvers can also decide from the email or WhatsApp message.

5.6 Triggers

Send a survey when something happens in another USR app. Steps: open Triggers, switch a trigger On, click Send a test event to check it.

Field or buttonWhat it is for
EventFor example a ticket resolved in USR Desk, a deal won in USR CRM Lite, a project closed or every quarter.
WaitHow long after the event.
SurveyWhich survey goes out.
RulesConsent, not surveyed in the last 14 days, not for spam tickets.
Score credited toTicket assignee, deal owner, project manager or account owner.
On or OffThe switch.
Send a test eventTries the flow.
Event logWhat came in and what happened.

Watch out: surveys go only to contacts who gave consent.

5.7 Teams & products

Compares scores across teams, products, customers and channels with the previous 30 days. Steps: open Teams & products, choose a tab.

Field or buttonWhat it is for
Team, Product, Customer, ChannelThe tabs.
ResponsesHow many answers.
NPS and CSATScores with the change.
CSAT avgThe average out of 5.
Open follow-upsHow many are still open.

Tip: a red arrow shows a fall. Ask the team what changed.

5.8 Employee scores

Credits each answer to the person who served the customer and can share it with USR PMS. Steps: open Employee scores, choose the minimum responses, switch sharing on.

Field or buttonWhat it is for
PersonName, team and whether team lead.
Responses, CSAT avg, CSAT, NPSTheir scores.
Follow-ups on timeShare closed on time.
Sent to USR PMSShared, or Under 5 responses.
Share these scores with USR PMSThe switch.
Share a score only when a person has at least3, 5, 10 or 20 responses.

Watch out: anonymous surveys never credit a person.

5.9 Delivery channels

How surveys reach customers. Steps: open Delivery channels, set the From name and reply address, copy a survey link where you need it.

Field or buttonWhat it is for
EmailSend from, From name and Replies go to.
WhatsAppOnly contacts who opted in, and quiet hours such as 9 pm to 8 am.
Survey linkOne link per survey for invoices, a QR code or your website.
In-app widgetA small script for your own web app or portal.
USR DeskSupport CSAT goes out when a ticket is resolved and the score is written to the ticket.

Watch out: messages are held during quiet hours and sent next morning.

5.10 Plan & billing

Shows your plan, trial and invoices. One bill covers every USR app through USR Billing. Steps: open Plan & billing, click Choose a plan to see prices in ₹ and US$.

Field or buttonWhat it is for
Plan and Trial endsFor example Growth, trial ending on a date.
After the trialAdd a card, UPI or ask for a postpaid invoice. If you do nothing, your data stays and the app becomes read-only.
CurrencyINR in India, USD elsewhere.
Growth includesAll survey types, 4 channels, 9 languages, triggers, follow-ups and PMS scores.
Add-onsExtra WhatsApp messages, a custom domain for survey links and white-label.

If a payment fails, you get a reminder on the due date and 3 and 7 days later. After 21 days the account becomes read-only, never deleted, until it is paid.

Leader guide

Open Overview and read NPS, CSAT and open follow-ups. Open Teams & products to see which team rose or fell.

Cheat sheet

What to doWhere
Read new answersResponses
Call an unhappy customerFollow-ups > Mark contacted
Read the moodOverview
Send a survey automaticallyTriggers
Decide a PMS exclusionApprovals
Compare teamsTeams & products
Share scores with PMSEmployee scores

Tips

  • Call back the same day. Say thank you for a good score.
  • Keep surveys short. Use scores to coach, not to blame.

If something is not working

ProblemWhat to do
No survey was sentCheck the trigger is On, the contact gave consent and was not surveyed in the last 14 days.
A WhatsApp survey is lateIt may be held for quiet hours. Check Delivery channels.
A score is not in PMSThe person may have fewer responses than the minimum. See Employee scores.
A follow-up did not openIt opens only for NPS 0-6 and CSAT 1-2.

Questions people ask

Which languages work? The plan includes 9 languages, for example English, Hindi and Tamil.

Can customers answer on WhatsApp? Yes, if they opted in. The first answer can be a button tap.

Does it work with USR Desk? Yes. Support CSAT goes out when a ticket is resolved.

What happens after the trial? Your data stays and the app becomes read-only until you choose a plan.

Glossary

CES: customer effort score. CSAT: customer satisfaction. Detractor: score 0 to 6. Follow-up: a call-back task for an unhappy customer. NPS: Net Promoter Score. Promoter: score 9 or 10. Trigger: an event that sends a survey.

USR Feedback is part of USR One. Service Suite from ₹349 ($9) per agent a month, or every app in USR One Complete. Free for up to 10 people.

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