Sales funnel calculator
Start from the revenue you want. With your deal size and conversion rates, see how many deals, opportunities and leads you need each month.
- Setting marketing targets
- Planning sales hiring
- Quarterly business plans
Target and rates
What you need
General information, not legal or tax advice. Rules change and differ by state; check with your CA or labour consultant before you act. Everything you type stays in your browser.
Made for people like you
How to use it
- Enter the revenue target and the months to reach it.
- Enter the average deal size and your conversion rates.
- See the deals, opportunities and leads needed each month.
Good to know
Work backwards
Revenue ÷ deal size = deals. Deals ÷ win rate = opportunities. Opportunities ÷ lead conversion = leads.
Use your own numbers
Take conversion rates from your last 6 to 12 months. Guesses make the plan look better than it is.
Fix the weakest step
Raising a low win rate is often cheaper than buying more leads.
Allow for the sales cycle
If deals take 3 months to close, leads for this quarter's revenue were needed last quarter.
Questions people ask
Is it free? Do I need to sign up?
Yes, it is free and you do not need to sign up. Open it and use it as often as you like.
Is my data safe?
The numbers are worked out in your browser. Nothing you type is sent to USR unless you choose to email yourself the result.
How accurate is the result?
It is an estimate based on the rules shown on this page as of November 2026, not legal or tax advice. Rules and rates change, so check with your CA before you act.
Where do I get my conversion rates?
From your CRM or sales records for the last 6 to 12 months.
What is an opportunity?
A lead that has a real need, budget and a person who can decide, and has asked for a proposal or demo.
Run the funnel, not just measure it
USR CRM tracks every lead and deal by stage, and USR Insights shows conversion at each step.
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